*Turn It to the Left!*
October is National Audiology Awareness Month
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Health Briefs

The Great Falls Tribune (MT)
By Staff
January 22, 2008

Hearing loss in kids a growing problem.

Researchers estimate that about one in eight children suffer from noise-induced hearing loss, or NIHL. In response, the American Academy of Audiology has launched a new public education campaign, "Turn it to the Left," to raise awareness about the growing problem and how to prevent it.

More than 5 million children or 13 percent are estimated to suffer from NIHL, which experts agree easily could be prevented if they turned down the volume on their personal music players or "turning the volume dial to the left."

"The hearing loss kids experience now will accelerate the hearing loss normally associated with aging when these kids are in their 60s and 70s," said Alison Grimes, president of the American Academy of Audiology and head of the Audiology Clinic at UCLA Medical Center. "Hearing loss is the third most common health problem in the United States and affects more than 31 million Americans."

For more information on the Turn it to the Left campaign visit www.TurnItToTheLeft.com. To find an audiologist near you, visit www.audiology.org and click on "Find an Audiologist."