*Turn It to the Left!*
October is National Audiology Awareness Month

Easy Listening

Worcester Telegram (MA)
By Elizabeth Cooney
January 28, 2008

Turn it to the left, kids.

The volume on your MP3 players, that is.

That’s the name of a campaign launched by the American Academy of Audiology, which cites research estimating that one in eight children — or 5 million — suffer from noise-induced hearing loss. It can be prevented by lowering the volume, as in turning the volume dial it to the left.

“The hearing loss kids experience now will accelerate the hearing loss normally associated with aging when these kids are in their 60s and 70s,” Alison Grimes, president of the American Academy of Audiology and head of the Audiology Clinic at UCLA Medical Center, said in a statement about the effort. “Hearing loss is the third most common health problem in the United States and affects more than 31 million Americans. With the Turn it to the Left campaign, we hope to educate kids to turn down the volume and prevent hearing loss before it begins.”

If the noise is coming from a source other than their personal music systems, kids can walk away or use ear plugs, she advised.

For more information, go to www.turnittotheleft.com or www.audiology.org.