*Turn It to the Left!*
October is National Audiology Awareness Month
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Health News in Brief: Campaign Aims to Prevent Hearing Loss in Children

Indianapolis Star
By Staff
February 17, 2008

About one in eight -- or about 5 million -- American youngsters has noise-induced hearing loss, something that's entirely preventable, says the American Academy of Audiology.

The academy has launched a public education campaign, called Turn it to the Left, to boost awareness of the problem and explain how it can be prevented simply by turning down the volume of personal music players.

"The hearing loss kids experience now will accelerate the hearing loss normally associated with aging when these kids are in their 60s and 70s," Alison Grimes, academy president and head of the Audiology Clinic at UCLA Medical Center, said in a prepared statement.